etudehousekorea

Etude House 2015 Lash Perm Curl Fix Mascara Review

Hey guys! I’m so excited to show you what I bought yesterday from Etude House. So I entered this event which gives you the opportunity to buy this product for just 2,400won ($2.40) 2-3 days before its official release in the market. And I got picked yay!!! 🙂 It will be available for purchase in Korea starting from June 1st.


Product information

Name – Lash Perm Curl Fix Mascara #01 Black

Price – 12,000 won ($12)

Capacity – 8g


So this is what the product looks like. It comes in a fairly big size tin box.

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This is the advertisement photo.

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The colours they have are really unique! I’m gonna buy pink so I can wear to music festivals this summer! 😀

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Front of the box.

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Back of the box has description in Korean and English.

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On the top of the box, it says something like “If this product is so good and you decide to give to a friend, you may regret a lot.”Very funny Etude House, lol.

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I love the detail on this tin case! It’s big enough to fit in eyeshadows, nail polishes, etc.

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And when you open it, this is what you see.

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This is a leaflet that just tells you a bit about the product and what it claims to do.

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And inside…+_+ so freaking cute! Also, the event was for the black colour only.

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Inside, it consists of the mascara and lash curler.

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Here’s a close up of the design on the front.

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And on the back.

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And the brush! It is a rubber brush and I like rubber brushes! They reduce clumpiness. I actually was kinda shocked about how it smelt. It honestly smelt like gasoline, i’m not kidding.

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Here’s a close up of the brush. The brush is smaller than the “average size” mascara you see on the markets. It is fairly short and on the top of the brush, it has long brushes and on the bottom it has short ones. I’m assuming they’re for upper and under lashes.

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And here’s a photo of the eyelash curler. It is made of metal+plastic and very light weight. The rim of the rubber pad is fairly thick and spongy. Also, it doesn’t have any Etude House logo on it…I don’t know why.

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Now for the test, here’s my naked eye.

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I used the curler and it actually did a pretty good job of curling my lashes. Also since the cushion pad is very spongy, it had less irritation to my eyes.

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Now here’s my eye with one coat of the mascara on. I loved how it didn’t clump. And since the brush tip is very short, there’s no need to worry about getting excess mascara around the surface of your eye.

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This photo shows a really big difference of what this curler and mascara can do for your eyes! I have really short eyelashes so I need a pair of good curlers and mascara to really lift those eyelashes. I think it did a really good job.

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And a good thing is that just use a mascara remover and it will come off like a charm. It doesn’t smudge and was waterproof! I don’t know if it will last 24 hours because I haven’t tried it on for that long. Also, i’m afraid it will make my eyes really irritated since i’ve had lasik done.


Pros

– Made of rubber so it reduces clumping of the lashes and also gives both volume and length to the lashes

– Short brush makes it easier to really get into those nooks and crannies

– Doesn’t smudge and dries fast

Cons

– Smells like gasoline

– Be careful when using the brush on your underline because it can slightly get clumpy

Overall score – 7/10 

Disclaimer – All product(s) were purchased by me. 

Etude House Online Store Haul + Pink Pass Membership

Hi guys! 🙂 A few days ago, I decided to buy a few products from the Korean official Etude House online store. I’ve bought many things from offline stores but it was my first ever time ordering online. To be honest, I am a bit impatient when it gets to waiting for package and that’s really the main reason I usually buy items at the retail stores. Also, Etude House store is like right next to my company so I didn’t really bother. 🙂 But there are certain events that are only for online and I wanted to take advantage of that. So I ordered on a Sunday and got it 3 days after on Wednesday which is pretty fast! In addition, I decided to register for the Pink Pass membership at Etude House! You just pay 10,000 won ($10) and for 6 months, you get to use a ton of coupons such as 1+1, 30% off, $5 off, birthday coupon, etc. Also, they give you a free kit worth $15~20.

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The goodies came in a cardboard box with Etude House logo on it. I loved how neatly the labeling and box were. Also, I picked up a kit from the Etude House store.

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I love, love, love neat packaging! Everything was wrapped tightly and securely. Since I bought this stuff during the sale period, I didn’t get any free samples. But it’s okay! The Thank You note had a coupon code on it and if you get lucky, you can win a full size product! But most of the time, you get pearls (which are for the Korean Etude House Website). You can use the pearls to buy products and enter events. 🙂

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I spent a lot of time trying to buy what I really wanted and needed. Here are the products I ordered. 🙂 The Face Conditioning Fixer I bought with beauty points from the Etude House retail store.

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Here are the choice of kits you can get when you become a Pink Pass member. I really wanted the Face Blur kit. But the Face Blur product seemed really small and I didn’t know if it would fit my skin. I’ll probably ask for a sample of that so I can test it out before buying.

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Here’s what is inside the kit! From left to right: Etude House passport (lol), Wonder Pore Toner (mini size), Real Art No-Wash Cleansing Water and round cotton pads.

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The idea of the passport to me is very creative and cute! Some people said that the passport idea is kind of childish and suites the younger teens. But since I love cute, cuddly, kawaii things, I thought it was cute. ^^

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Flight is from Etude House to Princess Fantasy in your life. I would love to go to fantasy wonderland ♥ haha

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Inside the passport, it’s full of coupons. This one is a 30% off your purchase coupon.

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Buy an air puff and get one free coupon.

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And in the back, there’s a little memo section where you can write notes..?

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I think this part of the passport will be good for keeping record of which coupons you used, your wishlist, etc.

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And lastly, the Etude House employee gave me a comb for becoming a Pink Pass Member. So happy! ♥ I used to have this comb back when I was in middle/high school. Seeing it again made me kind of nostalgic. Do you guys have any items or things that cause nostalgia? Thank you for reading!

Disclaimer – All product(s) were purchased by me.