koreancosmetics

Etude House 2015 Lash Perm Curl Fix Mascara Review

Hey guys! I’m so excited to show you what I bought yesterday from Etude House. So I entered this event which gives you the opportunity to buy this product for just 2,400won ($2.40) 2-3 days before its official release in the market. And I got picked yay!!! 🙂 It will be available for purchase in Korea starting from June 1st.


Product information

Name – Lash Perm Curl Fix Mascara #01 Black

Price – 12,000 won ($12)

Capacity – 8g


So this is what the product looks like. It comes in a fairly big size tin box.

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This is the advertisement photo.

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The colours they have are really unique! I’m gonna buy pink so I can wear to music festivals this summer! 😀

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Front of the box.

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Back of the box has description in Korean and English.

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On the top of the box, it says something like “If this product is so good and you decide to give to a friend, you may regret a lot.”Very funny Etude House, lol.

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I love the detail on this tin case! It’s big enough to fit in eyeshadows, nail polishes, etc.

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And when you open it, this is what you see.

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This is a leaflet that just tells you a bit about the product and what it claims to do.

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And inside…+_+ so freaking cute! Also, the event was for the black colour only.

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Inside, it consists of the mascara and lash curler.

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Here’s a close up of the design on the front.

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And on the back.

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And the brush! It is a rubber brush and I like rubber brushes! They reduce clumpiness. I actually was kinda shocked about how it smelt. It honestly smelt like gasoline, i’m not kidding.

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Here’s a close up of the brush. The brush is smaller than the “average size” mascara you see on the markets. It is fairly short and on the top of the brush, it has long brushes and on the bottom it has short ones. I’m assuming they’re for upper and under lashes.

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And here’s a photo of the eyelash curler. It is made of metal+plastic and very light weight. The rim of the rubber pad is fairly thick and spongy. Also, it doesn’t have any Etude House logo on it…I don’t know why.

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Now for the test, here’s my naked eye.

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I used the curler and it actually did a pretty good job of curling my lashes. Also since the cushion pad is very spongy, it had less irritation to my eyes.

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Now here’s my eye with one coat of the mascara on. I loved how it didn’t clump. And since the brush tip is very short, there’s no need to worry about getting excess mascara around the surface of your eye.

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This photo shows a really big difference of what this curler and mascara can do for your eyes! I have really short eyelashes so I need a pair of good curlers and mascara to really lift those eyelashes. I think it did a really good job.

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And a good thing is that just use a mascara remover and it will come off like a charm. It doesn’t smudge and was waterproof! I don’t know if it will last 24 hours because I haven’t tried it on for that long. Also, i’m afraid it will make my eyes really irritated since i’ve had lasik done.


Pros

– Made of rubber so it reduces clumping of the lashes and also gives both volume and length to the lashes

– Short brush makes it easier to really get into those nooks and crannies

– Doesn’t smudge and dries fast

Cons

– Smells like gasoline

– Be careful when using the brush on your underline because it can slightly get clumpy

Overall score – 7/10 

Disclaimer – All product(s) were purchased by me. 

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Aritaum – Water Sliding Tint Review

Hi guys! There was a 1+1 Water Sliding Tint event at Aritaum so of course I had to make a trip to the Aritaum store. I’ve now officially started shopping makeup online. However when it comes to lip products, I really don’t have the guts to make my decision by just seeing the colours in the description picture. It’s because 90% of the colours on photo are different in person. It’s the cold truth and it’s another factor you have to keep in mind before purchasing, especially if you’re buying something that’s Korean. An example of a brand that has different colours on photo + in person is Etude House. I’m going to purchase a lipstick from Etude House soon so i’ll take photos and show you how different it is haha. And in this review, you’ll understand what i’m talking about. There were so many colours to choose from it was really overwhelming! Anyone who is extra careful when buying something like me will understand when you go to the store to buy 2 lipsticks but swatch so many colours that your hand and inner arm end up stained to a pinkish orange colour! So here’s the event photo: 1cd47cf0-e130-4183-926c-e63653640b5f-1 Description Name of product: Water Sliding Tint Brand: Aritaum Manufacturer: Amore Pacific Price: 9,000 won each Capacity: 2.4g


Here’s a bit of what this product claims to be. (I translated from Korean to English)

1. Liquid in a stick – Slides and glides like water 2. High saturated colour – long lasting 3. Contains argan & fruit seed oil extract – keeps lips moist 4. No signs of “yoghurt” – so this means it’s non-sticky and keeps lips moist for a long time

Colour Chart 292babe0-d4fb-45ba-b2a9-f5236b635447dd05f819-00e3-4a52-8d7c-00e707b02624 After tons of swatches on my hand, I decided to go with No.3 and No.9 because I think they looked best on me. And here they are in person! a-1 b-1 On the top of the product, there’s a sticker that says “un-rewindable, twist 1mm at a time” which means once you twist it, you can’t untwist it. I don’t know why they made it like that. I actually took about 5 minutes thinking about it and I came to the conclusion that this tint has some kind of layer at the bottom where all the moisture or liquid is and once you twist, it wets the lipstick or something. I don’t know…I’m weird. haha But when you twist it, it makes a sound. c-1 d-1 Here are the colours! Don’t they look so pretty and watery? The consistency is like melted lipstick but much watery…It’s hard to describe. (The colour of No.03 Sweet Heart is a bit off here. It’s more of a warm tone pink in real life).  Lip Application There are 2 ways to apply “tints.” You can do a gradation look by dabbing the lip tint only in the centre part of your lips. Also, you can enhance the gradation by applying a concealer first and then applying on the centre of your lips. And the other way is to just smother it onto your lips of course. 😀 I chose to apply the popular way. 1-1 This is one application of the No.03 Sweet Heart. Now first off, the pigmentation is absolutely amazing. One thing for sure, this product is not sticky AT ALL! It feels so smooth and wet in a good way. I love how it felt on my lips. pink12 I don’t know if you can see a difference in the photos above but 2 applications really did make a difference. Not only did it enhance the colour but also made my lips super watery! coral1-1 Now this is one application of the No.09 Coral Fantasy. I love this colour because it looks natural yet not too orangey. coral12 As you can see above, 2 coats of this beauty made my lips feel really moist and hydrated. g-1 After 10 minutes of applying 2 coats of the lip tints, I transferred a kiss with some tissue and here’s how much it transferred. It is definitely not long lasting as a lot of it transferred onto the tissue. I believe this is because of the super watery consistency. However after about 10 minutes of application, it stains on your lips. This product definitely needs to be applied several times throughout the day just like a regular lip balm in order to keep that pigmentation.

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Wrist Swatches

Now if you read the introduction paragraph of this review post, you can now see how different the colours look in the official Aritaum photo and in this photo. Coral Fantasy looks different. It’s way more pigmented than in that photo. But they still look pretty, which is most important, right? 🙂 f-1

I also did an additional swatch of some other tints just to give you a better picture of the consistency, pigmentation and overall colour. The most matte tint is the Etude House Sugar Tint and it’s the most pigmented out of them too (if you have dry lips, I do not recommend) and most sheer is Nivea Fruity Shine. Dior Addict Lip Glow both has pigmentation and moisture. BUT, it’s sticky. I don’t really mind if it’s sticky or not but it can get a bit annoying on a windy day and every strand of hair is desperate to stick to your lips. The Aritaum tints are sheer, non-sticky yet have high pigmentation but it’s not long-lasting. Let’s see if what Aritaum claimed it to be is true

1. Liquid in a stick – Slides and glides like water -> Yes, it definitely glides like water.

2. High saturated colour – long lasting -> Yes, it’s highly saturated and pigmented but it is not long lasting.

3. Contains argan & fruit seed oil extract – keeps lips moist -> Yes

4. No signs of “yoghurt” – so this means it’s non-sticky and keeps lips moist for a long time -> Yes

3 out of the 4 claims is true! 


Pros – Very moisturising – No signs of dried lip skins – Highly pigmented – Considering the quality of the product, it’s a reasonable price

Cons – Not long lasting – The lip tint itself is very fragile and can chip – Can melt if left exposed in sunlight

Overall score – 8/10 I’m really satisfied with this purchase as the colour and consistency of the product is really smooth and beautiful. I like how my lips feel really smooth and not sticky at all. I am really considering buying two more of these! I hope you enjoyed this review. If you were to buy this product, which colour(s) would you wanna try out? 🙂

Disclaimer – All product(s) were purchased by me.